Lectures for University of Geneva’s MBA Program on Global Innovation Management (GIM)
Prof. Dr. Feix has the honor to teach at the University of Geneva (French: Université de Genève), Switzerland, since the summer term 2018. His course is the final lecture of the Executive MBA and International Organization-MBA (IO-MBA) Program of the University. The content of the course on “Global Innovation Management (GIM)” stretches out from classical innovation management (product, services and processes) and strategic innovations up to business model innovations. The final session and student term papers address the advanced subject of innovations for smart cities, for example, advanced urban mobility, tech driven public health or the future of education.
MBA and IO-MBA class 2019 – University of Geneva (Photo by University of Geneva)
In line with the strong social responsibility and advanced technologies of the University, this course will be offered as a Virtual Classroom course empowered by globally leading digital collaboration platforms for the MBA and IO-MBA class due to the COVID-19 health crises in June 2020.
MBA and IO-MBA class 2019 – University of Geneva (Photo by University of Geneva)
Even though the course was completely online, it was a vibrant experience and great discussion on 21st-century innovation strategies, just like the last two years. The students had to work on the case study “The Future of the Automotive Ecosystem 2020+: Uber vs BMW vs Tesla vs Alphabet” and had the pleasure of a fascinating presentation by Simon, as top-manager of &charge, who showed his real-world new business model. In addition to that, the participants will have to address in their papers the hot topic of “Smart City Innovation”.
IO-MBA class 2020 – Virtual Classroom (Photo by Thorsten Feix)
Additional Information about the University of Geneva:
Johannes Calvin founded the University of Geneva (UNIGE) in 1559. With more than 17.000 students, it is the second-largest Swiss university. The university is organized into nine faculties and offers more than 500 programs as well as almost 350 continuing education programs. It ranks among the top institutions among the League of European Research Universities and is strongly connected to national and international Geneva-based organizations.